Ever wonder why we refer to convincing an editor a story is worthy by “pitching a story?” I have. I’m a baseball enthusiast, and it makes a lot of sense to me. When the editor is at bat with you, he or she has a few swings to make before making a connection - through the story idea (ball) that could end up being a base hit or a home run. Naturally, everyone wants to hit a home run when they go to bat with an editor. Sometimes publicists and writers do have to walk to first base for the story assignment. Here are some helpful tips on how to pitch a story to an editor - and how to at least hit a single, double, or triple - if not a home run on occasion.

(more…)

If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will help ingratiate you in the hearts and minds of editors. Once you’ve established a positive rapport with an editor, you may find the publication to be an excellent outlet for your work - and if you’re good enough - you may be invited to submit more work.

(more…)

All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. But once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool which represents a company, often from a distance. And the marketing genius who created the site, must continue to come up with creative ways to keep the site “fresh”; and in the minds of consumers who could be in need of products or services.

(more…)