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Archive for November, 2008

Organic Search Marketing is Less Expensive Than Traditional Print, Radio, & TV

Friday, November 21st, 2008

Sidhe Communications, LLC is beginning to offer monthly seminars in various locations to educate the public about organic search marketing.  These days, small to medium sized business owners, artisans, authors, Ecommerce entrepreneurs and just about anyone with a good CMS website can succeed on the web. Website owners need to upload keyword rich content on a regular basis to do well on search engines. High keyword rank and positions in various markets will help any company take a chunk out of the corporations’ bottom line.

The stock market and the traditional arrangements of longstanding companies is in disarray. With the advent of the long tail of internet marketing, the business climate has changed. Web entrepreneurs can make great inroads into markets which once belonged almost exclusively to larger fortune 500 corps that ruled print, radio and television with huge ad budgets to help them stake their claim in markets.  Nowadays, these traditional forms of media are looking for ways to capitalize on website markets.  The presidential election is a perfect example of mismanagement of advertising and marketing funds. Hillary Clinton and John McCain’s campaigns spent excessive amounts of money for print, radio and television advertising, and they lost to Barack Obama, who successfully utilized the new media to launch a truly populist campaign.

As traditional media squares off with tech, digital media will win.  It’s about ¼ the expense and does not waste resources such as ink and paper. No postage is required. Access is granted to anyone with a wireless hook-up.  As resources shrink, more and more companies will be looking to digital media for results. The components of success include a well-researched keyword based campaign where regular, quality text materials are produced and disseminated on the web.

Small to medium sized companies can afford the cost of monthly organic search campaigns where a high quality of writing is produced and disseminated widely. The solution is to cut back on print media and direct mail advertising and redirect a portion of those resources to digital media.  Don’t rely on traditional forms of media to produce the same results as before. The younger generation especially is living in the Internet universe – the optimum place to capture their attention and their dollars.

Sidhe Communications LLC Launches Web Marketing Seminars in Asheville, NC

Thursday, November 20th, 2008

(November 20, 2008) Sidhe Communications, LLC is a website marketing and development company based in the River Arts District of Asheville, North Carolina. Sarah Benoit, Partner and Marketing Manager will present an “Internet Marketing Advanced” Seminar Wednesday, December 3rd, 2008 for Asheville SCORE, Counselors to Americas Small Business. Registration starts at 5:30 p.m. and the seminar begins at 6:00 p.m. Attendees can pay $30 at the door or pre-register at http://www.AshevilleScore.org. “Internet Marketing Advanced” is held at the A-B Tech Enka Campus in the Haynes Center, Room 128. On Friday December 5th, Elizabeth Kirwin, Southeast Regional Sales Manager and Managing Partner, will present a “Web Marketing For Artists Seminar” at Eyesore Studios in The Wedge Building at 123 B Roberts Street Dockside, in Asheville’s River Arts District from 7-9 p.m. Cost is $5, with limited seating.
Participants will learn advanced ways to generate more search engine traffic to a blog or website. This includes methods of conducting keyword research and writing, uncovering the hidden power of blogs, press releases, text syndication, web audio and video, and social networking. Sidhe Communications LLC is best known for pioneering and testing sophisticated methods for organic search marketing techniques. Small to medium sized businesses with websites promoted by Sidhe Communications LLC have been shown to generate 30-70% more search traffic when these methods are applied. The company has experience in developing content for: alternative health, luxury real estate, green building, travel and leisure, art and culture, Asheville based tourism, E-commerce, and more.
Sidhe Communications, LLC combines keyword content development with best practices in web design and programming to create high performance, search engine ready websites for clients. “Sidhe Communications is proud to bring seminars to small business owners, entrepreneurs, the tech industry, artists, dotcom owners, and bloggers interested in attaining Internet success,” commented Elizabeth Kirwin. “We firmly believe keyword studies and word strategies derived from this research are essential for success on the Web,” she added.
Sidhe Commuications, LLC is a privately held company based in Asheville, North Carolina. The company employs website programmers, designers, digital audio and video specialists, writers, and photographers to produce professional and original websites with high visibility on the web. Sidhe Communications, LLC are organic search marketing professionals dedicated to providing clients long-term success on the World Wide Web. Email elizabeth@sidhecommunications.com or sarahbenoit@charter.net for more information.

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