Audio and Video Podcasts: Hot Tools for Keeping Your Site Visitors Coming Back
In 2007 interactive web design features are becoming easier and easier to create on your own. Digital cameras take photos as well as record videos and the prices of these types of toys are increasingly affordable. If your goal is to educate your web site visitors, share valuable information and exchange creative ideas audio and video podcasts can be a great way to provide an incredible marketing take away for your customers, as well as to brand your company image in a way that is more personal.
Advancing Software Technology = Freedom for All of Us
Microsoft and Apple both offer excellent recording and editing programs for creating audio and video DIY style. As a MAC user I became infatuated with Garage Band and the iLife suite of programs. All it took was the purchase of a quality microphone and a camera and I was on my way to recording audio and video. The files are simple to edit and can be converted to be shared on iTunes and other places online. PC users have the opportunity to do the same thing with Windows Media programs like Windows Movie Maker.
Having Fun When You Are Marketing
One of the most important benefits of using audio and video to enhance your online marketing efforts is that it’s fun and creative. Right now there are really no rules to what you create or how so the world is your oyster.
Here are 3 tips for brainstorming audio and video ideas…
1. Think carefully about the image you want to build and brand for your company or business.
2. Explore what your site visitors really want.
If you have regular customer communications like an e-newsletter send out a call for input from your site visitors. Ask them what they think can make the site better. What kind of information would they want available as audio or video? If you can’t ask them directly then ask your friends and business associates. Do what you can to get into the site visitors shoes.
3. Remember there are different personality types and each visitor has individual tastes and interests. Identify your niche markets and consider creating podcasts and videos that speak directly to these niche communities and groups.
Podcasts can be a great addition to your web site when they are created with the site visitor in mind. You can enhance your virtual reputation and begin to build an online audience that will keep coming back over and over again.
Until next time….Sarah
