Check out my article on interpreting web site analytics http://www.sidhecommunications.com/blog/2007/02/. It’s the best way to determine the effectiveness of online marketing campaigns. Very few PR and Marketing professionals know about it. In fact, many web site owners are unaware they even HAVE access to their web site analytics.

Learning how to interpret web site analytics is not hard. It simply takes having a grasp on some technical jargon. It means putting some time aside each month to view and interpret the information. With the valuable information that web site analytics provides, marketing and PR professionals can adjust online marketing campaigns accordingly, and maximize their return on investment (ROI) in web site promotion.

– Elizabeth Kirwin

Partner, Sidhe Communications

ekirwin@bellsouth.net

This entry was posted on Tuesday, February 6th, 2007 at 10:23 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.