Artists and Geeks: A Match Made In Heaven
I recently attended a gathering here in Asheville, sponsored by a group called “Meet the Geeks” and the Media Arts Project, that blended art and technology. It was called “Liquefaction: A Geek and Artist Mixer”. The focus was to bring artists like writers, photographers and painters together with tech professionals like programmers, software developers and web designers. It was a very fun meeting and most of the people I met fell into both categories: Artist and Geek. I may be a writer, but I can talk about search engine marketing and optimization with the best of them. Mainly because after three years in business and a lot of study I have both knowledge and experience; two of the key things needed to become an expert!
One of the keys to achieving expert status has been to NEVER stop admitting there are people with more expertise than myself and to NEVER stop learning from those people. Search engine and web site technology changes as often as computer technology in general. You will never run out of new things to learn, understand, test and read about. Every six months Google, Yahoo, MSN and the other search engines will give you something new to think about, incorporate into your web practices and be challenged. This is what attracts many computer and creative professionals to the Internet, it never stops evolving and that means the excitement never ends and neither does your education.
One of the most beautiful realizations I had at the “Meet the Geeks” gathering was that technology and art share one important characteristic: creativity! Creativity demands a certain level of originality, inspiration and passion. These are the reasons I love my job and why I always crave to learn more. It is also why I am good at my job. The technicians that create the search engines have originality, inspiration and passion and in order to understand their thinking and the ways in which the search engines develop each year I must meet them with the same amount of energy and drive. Ten years ago I never dreamed I would use my writing and marketing skills almost exclusively on the Internet, but now it seems the perfect marriage.
Artists and Geeks share and exchange creative energy like a commodity and it is! It fuels the fast paced advancements happening every day and the more we combine our efforts and ideas the more often our clients will achieve their professional and financial goals. It is my belief that we can all join “virtual hands” and move successfully into the future!
Until next time…may the creative force be with you!
If you are in the Asheville area and want more information on Meet the Geeks visit http://www.meetthegeeks.net.
Sarah
