In on-line marketing strategies for companies and organizations, the key to capturing the attention of niche markets is in keyword writing. Understanding the concept of keyword writing, which originates in programming language, is essential to on-line marketing success. A programmer and web site consultant develop a list of metatags or industry specific keywords when building a site. They are contained in the ‘back end’ of the site, which is invisible to viewers. These keywords should ideally be contained in menu items and in headlines and subheads on the home page and other pages. Keywords must also be repeated an infinite number of times in the entire content of the site. An adept internet marketer will have strategies for repeating industry keywords on the home page by informing and educating a reader.

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by Elizabeth Kirwin, Sidhe Communications and Mike Pires, 4YourWebsite.com

One question which should concern all internet marketers is — What are the search engines looking for? Search engines are based on computer logic, which sees information in text or numerical form, and has a hierarchical approach to font sizes, typefaces, and repetition of words or phrases. This article will give details about search engine preferences and explain how website content can be constructed to cater to these preferences to increase ranking on Google and other search engines.

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So, as we enter the new year there are many things changing for the Sidhe Communications team. One major change will be in my organizational skills. Each week I will dedicate some time to blogging on our site so I can keep the creative ideas flowing and hopefully interact with even more marketing professionals and creative people! We concluded our most successful year thus far in December and we are very excited at the new opportunities arising.

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