All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. But once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool which represents a company, often from a distance. And the marketing genius who created the site, must continue to come up with creative ways to keep the site “fresh”; and in the minds of consumers who could be in need of products or services.

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