Bios

Elizabeth Kirwin has 20 years of experience in corporate marketing and non-profit public relations. Ms. Kirwin has done marketing and publicity work for Janney Montgomery Scott Inc., Settlement Music School, National Organization for Women, SOS-Children's Villages, and others. She is a published travel and leisure writer and her work has recently appeared in Packaged Travel Insider and Student and Youth Traveler. Ms. Kirwin also publishes articles on art and culture for Mountain Traditions, a regional Western North Carolina magazine. She teaches writing and humanities at University of North Carolina Asheville and is a board member with the Public Relations Association of Western North Carolina. Ms. Kirwin began developing web site content in the late 90s for Riverside Health System in Southeastern Virginia. In 2002, she moved to Asheville, North Carolina and became adept in web site promotional strategies through collaboration with programmers, web designers and her business partner Sarah Benoit. In 2003, Ms. Kirwin began working on web site promotional campaigns for Wasabi Publicity Inc. and she recommended Search Engine Marketing strategies to realtors, mortgage brokers, health care organizations and any other professionals who would listen. By 2004 and early 2005 clients who engaged in her SEO strategies were noticing a significant increase in web site traffic, qualified leads, and sales. Ms. Kirwin is now an SEO Marketing specialist with an ability to deploy keyword writing strategies to increase web site sales and help companies and organizations to cultivate niche markets.

Sarah Benoit has been a partner of Sidhe Communications since 2004. Her background as a freelance writer and marketing professional is founded in research skills, special event promotion and media relations. She is also a creative writer, visual artist and student of metaphysical studies. Benoit worked for 8 years in managerial positions within the food service and entertainment industries in Massachusetts and California. She then worked in customer service in the health insurance industry and as a research assistant in healthcare consulting. Her years of working directly with consumers gives her great instincts in the PR and marketing field and as a partner of Sidhe Communications she has become an Internet marketing and keyword writing specialist. Benoit enjoys combining her ability to understand niche market voices with her ability to produce creative and original work. This allows Sidhe to truly reflect their client's image, identity, brand or personality and gets them the attention they deserve. Benoit's current projects include a variety of industry specific projects including the topics of art, music, weddings, makeup, humor, alternative health solutions, healing, politics and real estate. Benoit has lived in Asheville, NC for seven years and is deeply passionate about the mountains. She is a strong supporter of local business, civil/human rights, and environmental activism. Ms. Benoit is a member of the Public Relations Association of WNC, the Mountain Microenterprise Fund, the Asheville Business Alliance and the Beaucatcher chapter of BNI (Business Networking International).